1. Information We Collect
Information you provide directly:
- Account information: Name, email address, and password when you create an account.
- Payment information: When you purchase a course or make a donation, payment is processed by Stripe, Inc. We do not store your full credit card number, CVV, or bank account details. Stripe provides us with a transaction ID and the last four digits of your card.
- Course enrollment data: The courses you enroll in and your progress.
- Certificate information: Your name and selected course when you request a completion certificate.
- Newsletter signups: Your email address if you subscribe to updates.
- Communications: Any messages you send us via email or contact forms.
Information collected automatically:
- Log data: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and similar technologies: We use session cookies for authentication and analytics cookies to understand site usage.
- Meta Pixel (Facebook Pixel): We use the Meta Pixel on our site to measure the effectiveness of our advertising campaigns on Facebook and Instagram. The Pixel collects data such as page views, purchases, and other actions you take on our site. This data may be associated with your Facebook account if you are logged in. See Meta's Data Policy for details.
- Analytics: We collect anonymous usage data to understand how visitors interact with our site.
2. How We Use Your Information
- Create and manage your account
- Process course purchases and donations via Stripe
- Deliver course content and issue completion certificates
- Send transactional emails (order confirmations, password resets)
- Send newsletter updates if you have opted in (you may unsubscribe at any time)
- Measure and improve the effectiveness of our advertising via Meta Pixel
- Analyze and improve our website and services
- Comply with legal obligations and prevent fraud
3. Payment Processing (Stripe)
All payment transactions are processed by Stripe, Inc., a PCI DSS-compliant payment processor. When you enter payment information, it is transmitted directly to Stripe over an encrypted connection. PawForward does not store your full payment card information. Stripe's use of your data is governed by Stripe's Privacy Policy.
4. Meta (Facebook) Advertising
We run Meta Ads to reach potential students and donors. The Meta Pixel on our site allows Meta to show our ads to people who have visited our site, measure campaign performance, and build lookalike audiences. You can opt out of personalized ads via Facebook Ad Preferences or the Digital Advertising Alliance opt-out tool.
5. Sharing Your Information
We do not sell your personal information. We may share it with:
- Service providers: Stripe, email delivery providers, and hosting services who are contractually bound to keep your data confidential.
- Meta / Facebook: Via the Meta Pixel as described above.
- Legal requirements: If required by law, court order, or to protect rights and safety.
- Business transfers: In connection with a merger, acquisition, or asset sale.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. To request deletion, email hello@pawforward.com. We may retain certain data to comply with legal obligations.
7. Cookies
We use cookies for authentication, preference storage, analytics, and advertising performance (Meta Pixel). You can control cookies through your browser settings. Disabling cookies may affect your ability to log in and use the site.
8. Your Rights
Depending on your location, you may have the right to access, correct, delete, or export your personal data, and to opt out of marketing communications. To exercise these rights, contact us at hello@pawforward.com.
9. Children's Privacy
Our services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted data to us, contact us immediately and we will delete it.
10. Security
We implement reasonable technical safeguards including HTTPS encryption, secure password storage, and access controls. No method of transmission or storage is 100% secure.
11. Third-Party Links
Our site may link to third-party sites (Shopify, Patreon, social media platforms). We are not responsible for their privacy practices. Please review their policies directly.
12. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes by updating the "Last Updated" date at the top of this page. Continued use of our services after changes constitutes acceptance.
13. Contact Us
Questions? Reach us at:
- Email: hello@pawforward.com
- Website: ThePawForward.com
- Entity: PawForward LLC